Thursday, February 19, 2009

What's Hot in Organic Beauty? YOGA Magazine Chooses Softress Fragrance-free Body Oils

What's Hot in Organic Beauty? YOGA Magazine Chooses Softress Fragrance-free Body Oils

Softress body oils -- designed for care of very dry skin, sensitive skin, and eczema -- have been earning 5-star reviews on Amazon.com and PristinePlanet.com. This month Softress is recognized by YOGA Magazine in "What's Hot in Organic Beauty."

New York, NY (PRWEB) February 19, 2009 -- Softress fragrance-free and chemical-free body oils for chemically sensitive skin (http://www.softress.com) are featured in this month's YOGA Magazine special section, "What's Hot in Organic Beauty."

Softress's benefits for sensitive skin and very dry skin are earning 5-star reviews on Amazon.com and PristinePlanet.com, an "eco-friendly comparison shopping" site. One reviewer notes: "My facial skin is very dry and sensitive to many products.... I am very happy to have discovered Softress products, as they are the answer to my sensitive skin issues." Another writes: "I have finally found a product for super dry hands that really works.... After suffering my whole adult life with very dry hands, I can rely on SoftHands to keep my hands lovely and smooth. Even my manicurist has commented on my improved hands and cuticles!"

YOGA Magazine Editor Vanessa Vasquez notes that the magazine researches beauty companies extensively before featuring them in the magazine. Companies must offer a unique, sustainable product and be signatories of the Compact for Safe Cosmetics. "We are very selective in who we offer editorial to. The beauty line must match our consumers. . . . Softress has made a fantastic beauty line that is committed to the natural and organic philosophy."

Softress body oils are unusual in the natural body care industry: they are made completely without fragrances or essential oils. Although essential oils are almost universally used in natural body care, they have the capacity to trigger contact allergies and increase skin's sun sensitivity. Some essential oils may affect the hormonal system. These are serious concerns for those with sensitive skin, eczema, fragrance allergies or multiple chemical sensitivities. They're especially relevant to women going through chemotherapy or radiation treatment for cancer.

Ann Fonfa, founder of the Annie Appleseed Project (www.annieappleseedproject.org/) is a Softress fan. "I became chemically sensitive shortly before my cancer diagnosis -- reacting badly to anything with fragrance, preservatives, or alcohol. Softress products are exactly what I and others like me can really use. And some people getting chemotherapy become sensitive too, so these items would be perfect for them."

Softress also eschews almond oil, coconut oil and soy oil--key ingredients in a majority of natural body oils--so their oils can be used by many nut allergy sufferers.

Softress formulas are especially effective for softening and healing very dry skin and protecting against moisture loss. They have a luxuriously smooth and non-greasy skin feel. The oils are protected against oxidation (rancidity) with a powerful antioxidant blend of natural vitamins C and E, which is up to 10 times stronger than the plain vitamin E used by most manufacturers. The antioxidant vitamins are also wonderful for skin, contributing to Softress oil's healing qualities.

Each product is a proprietary blend of whole, food-grade plant oils and antioxidants. Natural plant oils contain high amounts of Vitamins E, A and D. The essential fatty acids they contain are utilized by every cell in the body.

The Softress line comprises seven formulas designed for winter and summer dry skin care, eczema care, care of dry hands, dry curly hair care, and baby dry skin care. Softress body oils are available at www.Softress.com and Amazon.com.

For more information, visit the Softress website at http://www.softress.com or contact Nina Birnbaum at ninab at Softress.com.

About Softress

Softress, Inc. (www.Softress.com) manufactures a line of vegan-certified, fragrance-free, preservative-free moisturizing oils for dry, sensitive skin. The line includes E-Blend, for care of eczema and extremely dry skin; Deep Moisture, for sensitive skin and dry hair care; Love Your Hair, a natural conditioner/detangler for dry, damaged hair and curly hair; and SoftBaby, for soothing baby dry skin and infant eczema. SoftHands utilizes macadamia oil to soothe and heal very dry hands and cuticles. All products except SoftHands are nut oil-free.

"Mompreneur" Nina Birnbaum founded Softress with products she developed to manage her daughter's eczema and condition her dry, curly hair. When her daughter developed pre-diabetes, Ms. Birnbaum spent several years researching the links between diabetes and the topical steroids used to treat eczema. An eczema resources page (http://www.softress.com/eczema_information.php) presents this information along with natural eczema management techniques. Ms. Birnbaum, treated for breast cancer in 2006, has also written a comprehensive resource guide for women newly diagnosed with breast cancer (http://www.softress.com/breastcancer.php). Softress is based in New York City.

About AnnieAppleseed Project

The Annie Appleseed Project (www.annieappleseedproject.org/), founded by Ann Fonfa, provides information, education, advocacy, and awareness for people with cancer and their family and friends who are interested in complementary or alternative medicine (CAM) and natural therapies from a patient's perspective. The site is a comprehensive database of information and links to studies about nutrition, vitamins, herbs and alternative cancer therapies.

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Contact Information Nina Birnbaum

Softress, Inc.

http://www.softress.com/

212-961-1156



Toxic Element Research Foundation Announces Its Latest Worldwide Educational Programs for Health Professionals and Patients

Toxic Element Research Foundation Announces Its Latest Worldwide Educational Programs for Health Professionals and Patients

Toxic Elements Research Foundation (TERF), a non profit research foundation, announces its series of dental related health care reports under the title of 'Elements of Disease.'

Colorado Springs, CO (PRWEB) February 19, 2009 -- Toxic Elements Research Foundation (TERF), a non profit research foundation, announces its series of dental related health care reports under the title of 'Elements of Disease.' Toxicity, or the inadvertent poisoning of our population, is the focal point of the Toxic Element Research Foundation. For the past thirty years, TERF has funded a wide variety of research to discover the connection between dental materials and health. Its primary focus was its research on Mercury containing dental amalgam (silver) fillings and the dangers associated with it. The FDA has finally admitted many of these dangers. TERF has turned its attention to other dental materials and procedures, and is now releasing the results of this highly controversial research to the news media and general public.

This first series of reports identifies various factions of blood tests that demonstrate extremely unhealthy aspects of not only common silver mercury fillings, but introduces the role of bacterial toxins from root canals, dental implants and cavitations. A surprising expose is presented on 'cavitations', or defects in the bone where wisdom teeth were removed. Through the use of sophisticated DNA technology, identification of the especially damaging anaerobic bacteria (those who live in the absence of oxygen) that are found in root canals and cavitations has shed new light on the potential cause and advanced treatment for diseases thought to be incurable. This research confirms data discovered and presented to the American Dental Association over ninety years ago.

Examples of the diseases that have been associated with the bacterium discovered hidden within dental procedures are MS, ALS, AD, leukemia and diabetes. With proper dental treatment and recognition of these sources of toxins and their eradication, many patients can be improved, and TERF believes most could have been avoided entirely. New generations will not have these new diseases to be concerned about IF research institutions can be encouraged to explore these newly discovered avenues of their cause.

Results and correlations are provided free of charge in order to stimulate investigative type of reporters to assist the Toxic Element Research Foundation in generating awareness in the public. TERF has created a media outreach program where media writers can visit the web site - www.terftalks.com - and e-mail their choice of two topics in addition to the basic report up on root canals, the incubators. Other topics include: cavitations, the caverns of deceit; dental implants, the invitation for Alzheimer's; cholesterol, the giver of life; chronic fatigue, complexity encompassed; sodium and potassium, the butlers; albumin, the primary detoxifier; porphyrins, the origin of all energy; methyl mercury on the red cell, the biomarker of recovery; and white blood cells, our primary defense against autoimmune diseases.

About Toxic Elements Research Foundation

TERF, a non-profit research foundation, is dedicated to stimulating interest in the research community as well as informing the public to become aware of potential problems associated with dental materials and procedures. Informed consent of potential problems makes for better informed decisions by the patient - especially where health is at risk.

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Contact Information Jamie Tolle

Toxic Element Research Foundation

http://www.terftalks.com

719-262-2978